AI-native intelligence for Beauty

Selected for

Meet GLAM, the beauty intelligence platform

LAYER 01

Market Intelligence

An interactive, customizable exploration of any Beauty market — by category, country, and time period.

LAYER 02

Portfolio Management

A working space for clients to manage their portfolio, upload their own data, and personalize the BA features.

LAYER 03

Alpha GLAM

The go-to space for innovation — from discovery to strategy, fueling new product concepts and go-to-market.

53 Categories in Beauty & Personal Care

F1 · Cleansers

F2 · Moisturizers

F3 · Hydration Serums & Essences

F4 · Sunscreens

F5 · Face Masks & Exfoliators

F6 · Eye Creams

F7 · Lip Balms & Treatments

F8 · Other Face Treatments

F9 · Shampoos & Conditioners

F10 · Hair Masks & Treatments

F11 · Hair Styling & Protection

F12 · Hair Tools

F45 · Beauty Tech

F46 · Beauty Packaging

F47 · Distribution Channels

F48 · Product Designers

F49 · Medical Professionals

F50 · Beauty Spokespersons

F51 · Beauty Media

F52 · Beauty Experiences

Product Mesh map behavioral territories

Product Mesh visualizes behavioral similarity across products, categories, and markets — helping teams uncover adjacent competitors, white spaces, and sharper positioning opportunities.

GLAM

Behavioral Clustering
decodes portfolio logic

Group products by shared behavioral drivers, market signals, and category logic — helping teams identify priority clusters, portfolio gaps, and sharper positioning opportunities.

GLAM

Product Concepts
turn white spaces into innovation

Transform validated market opportunities into structured product concepts — with concept modules, behavioral scoring, and GLAM-powered strategic evaluation.

GLAM

Scope of influence

600 behavioral dimensions.
One mathematical model.

GLAM Intelligence Mesh

Built on rigorous academic research

Our proprietary AI model combines five disciplines for unparalleled beauty industry insight.

Data Analytics

Advanced processing and behavioral analysis across 53+ beauty categories.

Behavioral Sciences

Consumer psychology and product behavior patterns.

Financial Theory

Asset valuation models and ROI optimization for beauty products and brands.

Beauty Studies

Academic research in beauty culture, trends, and industry dynamics.

Marketing Management

Strategic marketing optimization and competitive positioning.

→ Integrated into our Beauty Asset Valuation Model — one platform, one behavioral lens.

From Food Analytics
to Beauty's next frontier

Building on the success of Food Analytics, Beauty Analytics applies AI, behavioral science, and market intelligence to Beauty & Personal Care. We help teams value, design, and accelerate beauty assets through the Mathematics of Product Behaviors.