The Mathematics of Beauty Behaviors

Ai-powered research and market intelligence for the Beauty & Personal Care industry : Helping brands, investors, and retailers value, design, and accelerate their beauty assets.

The Mathematics of Beauty Behaviors

Ai-powered research and market intelligence for the Beauty & Personal Care industry : Helping brands, investors, and retailers value, design, and accelerate their beauty assets.

The Mathematics of Beauty Behaviors

Ai-powered research and market intelligence for the Beauty & Personal Care industry : Helping brands, investors, and retailers value, design, and accelerate their beauty assets.

When Intelligence Meets Beauty

After the success of Food Analytics, Beauty Analytics marks our next frontier by bringing the same depth of research, AI capability an market intelligence to the Beauty & Personal Care industry.

We apply the Mathematics of Product Behaviors to the Beauty & Personal Care sector, helping brands, investors, retailers, and others stakeholders value, design, and accelerate their beauty assets including products, brands, services, and experiences.

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Our proprietary AI model is built on a foundation of rigorous academic research, combining multiple disciplines to deliver unparalleled insights into the beauty industry.

Data Analytics

Advanced data processing and behavioral analysis across key beauty categories

Behavioral Sciences

Understanding consumer psychology and product behavior patterns in beauty.

Financial Theory

Asset valuation models and ROI optimization for beauty products and brands.

Beauty Studies

Academic research in beauty culture, trends, and industry dynamics

Marketing Management

Strategic marketing optimization and competitive positioning analysis

Beauty Asset Valuation Model

Our property AI platform integrates all five research fields to power comprehensive beauty asset analysis and valuation.

AI, Mathematics & Behavioral Sciences activate the potential of your beauty products, services & brands

VALUE

Value your beauty assets- from beauty products, services, experiences, to artisans, curators, concepts stores etc. Know where you stand in your ecosystem, behaviorally.

DESIGN

Design original & outstanding Beauty/Personal Care products/services/experiences using the mathematical model of behaviors.

ACCELERATE
Accelerate: leverage the power of behavioural sciences to stay ahead of the curve. Identify where to play & how to win.

Unique Behavioral Dataset

Our comprehensive dataset spans the most important categories in the Beauty & Personal Care industry, enabling insights that connect consumer behavior with product performance and market value.

Moisturizers, serums, face masks, sunscreens to makeup, fragrances, essential oils, oral care, feminine hygiene, men’s skincare, supplements, distribution channels, designers, spokespersons and many more …

Comphehensive Data Analysis

Unique behavioral dataset across 53+ categories ensures capturing of every movement in the dynamic world of beauty

Behavioral Intelligence

Bridge consumer behavior, product performance, and market value with AI-generated insights.

Strategic Decision Support

From valuation to product development, our platform powers data-driven decisions across your organization.
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Find the solution aligned with your business

Category / Brand Evaluation

Whether your product/brand is at the conception stage or it has been around for a while and needs a refresh but you don’t know where to start? Our proprietary AI powered platform & assets allow us to value, rate & rank your products- creating a solid foundation in the family ecosystem

Reference Universe Analysis

Want a synthesis of the competitive landscape of a family of beauty products? Our beauty asset valuation model analyses the key players, driving forces & essential innovation spaces to activate to ideally position your products in their product family.

Product Design / Redesign

Using the key findings from our algorithmic models and through generative AI, we are able to design/redesign product prototypes.

Identify Where to Play & How to Win

Designed by mathematicians & beauty experts in collaboration, our mathematical clustering allows a deep understanding of the market offer and reveals white spaces for the market players in différent geographical markets. Using our capabilities we are able to define product attributes, distribution channels, communication strategy.

Customize our solutions for your needs

Let’s Transform Your Beauty Business

Discover how our AI-powered platform can help you make smarter decisions, accelerate growth, and unlock the full potential of your beauty assets.